Twitter Amplify
Twitter Amplify
2021
BRIEF We were approached by Twitter to refresh their sizzle video for the APAC market, and this :60 second motion project presented an exciting opportunity to work with their in-house Brand Studio team. Together, we aimed to showcase Twitter's updated brand in the best light possible.
BRIEF We were approached by Twitter to refresh their sizzle video for the APAC market, and this :60 second motion project presented an exciting opportunity to work with their in-house Brand Studio team. Together, we aimed to showcase Twitter's updated brand in the best light possible.
ROLE I was the sole motion designer to pick up the project and deliver the final product. I reworked the style frames, fine-tuned the previous work, and created new elements from scratch to meet the updated needs of the Twitter Brand Studio.
ROLE I was the sole motion designer to pick up the project and deliver the final product. I reworked the style frames, fine-tuned the previous work, and created new elements from scratch to meet the updated needs of the Twitter Brand Studio.
TEAM
EP / Karli Defilippo.
CD / Andrew Osborn.
Prod / Ryan Maclean.
Motion / Yasmin Mukino.
Support / Chris Chan.
EP / Karli Defilippo.
CD / Andrew Osborn.
Prod / Ryan Maclean.
Motion / Yasmin Mukino.
Support / Chris Chan.
EP / Karli Defilippo.
CD / Andrew Osborn.
Prod / Ryan Maclean.
Motion / Yasmin Mukino.
Support / Chris Chan.
OUTCOME
OUTCOME
OUTCOME
:60 sizzle reel.
STYLE FRAME EXPLORATIONS
I carefully balanced multiple design elements in the frames to bring out the energy of the APAC market while staying true to the Twitter brand. This included playing with light and heavy textures, experimenting with color palette combinations, pairing typography, and determining which footages to emphasize through rotoscoping. I made adjustments in After Effects and occasionally fine-tuned the designs in Figma to keep the process transparent and collaborative.
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VIDEO SNIPPETS
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