TL;DR The School of Visual Arts, located in the heart of Manhattan, is the East Coast's most prestigious institution that cultivates today's influential graphic designers, particularly through its Master of Fine Arts' Design program. On their 26th year, MFAD wanted to update their look to attract prospective students.

The campaign angle: Prospective students can be the program's influential alumni, too. I created a graphic system, rooted in the optimistic view of design's essential role in the world, to highlight the infinite possibilities that the program offers.

The highlight of the campaign is a continuous typographic animation of the numerals "26". The graphics are displayed on a visible grid, a tribute to a fundamental design element.

TL;DR The School of Visual Arts, located in the heart of Manhattan, is the East Coast's most prestigious institution that cultivates today's influential graphic designers, particularly through its Master of Fine Arts' Design program. On their 26th year, MFAD wanted to update their look to attract prospective students.

The campaign angle: Prospective students can be the program's influential alumni, too.
I created a graphic system, rooted in the optimistic view of design's essential role in the world, to highlight the infinite possibilities that the program offers.

The highlight of the campaign is a continuous typographic animation of the numerals "26". The graphics are displayed on a visible grid, a tribute to a fundamental design element.